What kind of reaction is expected to the Imagine Campaign?
We began this campaign knowing there would be three different reactions:
First, there are those who are already committed to giving. They don’t need this campaign. They are spiritually mature, they understand all the reasons why we must build, and they give sacrificially whenever they are asked to.
Second, there are those who are not going to give no matter what we do. They will come up with all kinds of objections, excuses, and criticisms about this campaign. But the real issue is they simply don’t want to give. We’re not doing this campaign for this group either. And we won’t let the objections of a few rob the rest of us of the joy of giving.
Third, there are those who will want to give when they catch the vision of what we’re attempting and how giving will help them grow spiritually. This is one of the main reasons for this campaign.
